Old Spitalfields Market
Chess & Chill
The Ask
Increase footfall and dwell time amongst younger audiences whilst positioning Spitalfields as a cultural and community destination.
The Joy
We created Chess & Chill – a calm, communal chess experience designed to encourage connection, conversation and escape from the pace of city life. Rooted in mindfulness and community, the activation transformed the market into a playful social sanctuary.
The Impact
Traders engaged
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Pop-ups
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Pieces of coverage
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Organic creator visits
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Pieces of content
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