Prime video
Building Fandom Through Creator Culture
The Ask
Drive mainstream Gen Z relevance whilst authentically engaging the passionate fandoms behind Prime Video’s biggest titles.
The Joy
We built The Blue Squad – a creator ecosystem blending broad cultural voices with niche fandom creators. From fantasy and sci-fi to BookTok, creators brought playful, internet-native energy to every title, making Prime Video feel embedded within fan culture rather than marketed into it.
The Impact
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