2022 saw a new era for BOSS, with the brand experiencing one of the biggest relaunches ever seen in fashion. BOSS required an agency to support a major activation which reinforced the new brand strategy within the UK market. They wanted to position themselves with credibility to their new target audience. The event - a celebration of London Fashion Week - was co-hosted by Naomi Campbell and Anthony Joshua, and featured a performance by Dave.
The Cast supported BOSS, advising on overall event strategy, identifying and procuring headline talent, and delivering a PR, talent and influencer strategy. The most exciting and cutting-edge names from contemporary culture were invited, with an army of British and international names secured including Michael Ward, Will Gao, Saffron Hocking, Amelia Gray, Jordan Barrett and Noah Beck.
