As part of their Christmas campaign, Sports Direct launched a new and improved version of their iconic mug. The Cast was asked to create a campaign to make the mug the must-have stocking filler of the season, demonstrating its legendary but humble status. The Cast decided to lean into the mug’s position as a loved, tongue-in-cheek, British icon.
Driving this message - and creating an unbeatable experience - The Cast orchestrated an event within a British institution; the greasy spoon. Inviting media and influencers for a fry-up at the iconic Terry’s Cafe, hosted by Grime Gran, The Cast created the perfect environment to create humorous, authentic, in-the-know content.
