Prime Video engaged The Cast to conceive and execute an influencer programme to captivate and excite their target Gen Z audience. A year-long programme to shift brand perception, drive equity and generate a plethora of content to drive conversation around the brand - as well as individual priority shows. The Cast built a diverse creator programme that reflected the many genres in Prime Video’s vast portfolio.
In total, 60 creators were activated across the year supporting hero shows such as Jungle, Love Struck High and The Boys: Season 3. For each content brief, The Cast fused show education with innovative and engaging social trends, ensuring content performed well and above benchmarks. Creators included Yung Filly, Tobi Brown, Max Balegde, GK Barry, Ms Banks, Alex Elmslie, Harry Pinero, Chiara King and Chanel Williams.
