Absolut Vodka required a Christmas campaign that would cut through the clichéd festive brand noise and drive SOV. The Cast were asked to create a campaign that would generate cut-through conversation for the brand, delivering mass awareness through social and traditional media. The Cast created The Absolut Crackers Family; a campaign that involved a knowing, witty send-up of the typical family at Christmas in all their chaotic glory.
The campaign culminated in a traditional Christmas ‘knees-up’ with clever Absolut touches that sparked an emotional connection with the brand and drove substantial coverage across both social and traditional channels.
