As part of the agency's scope, Monica Vinader charged The Cast to identify globally renowned fashion partners for special collaborations and collections. Specifically, the ambition for these collaborations was to both elevate the brand whilst creating a product line that would generate stand-out commercial results. The Cast conceived the partnership and collaboration with Kate Young, one of the world’s most in-demand stylists, famous for creating some of the most iconic red-carpet looks ever seen.
The Cast worked alongside Kate on a global PR and talent strategy, ensuring some of the biggest names in media, entertainment and fashion were gifted the collection, coinciding with placements seen on A-list talent such as Selena Gomez, Julianne Moore and Jennifer Lawrence. The collection was sold worldwide, online and in-store, with the campaign running through ATL and at POS.
